Kellogg Nutrition campaign

Art direction, design, illustration, copywriting (header copy)

With Square One Design, I got to work with the Kellogg Nutrition brand, which was right up my alley, because I love working at the intersection of health and design.

Challenge

Building brand awareness and presence for a large food and nutrition convention. The client’s theme was “being the 1 in 10” people that gets enough fiber in their diet. They wanted to spread the word about how important fiber is in a fun way.

Solution

The Kellogg Nutrition brand is already friendly with its cheery red, but I felt it needed something attention grabbing to stand out for the convention. I put myself in the mind of the target market, mostly women nutritionists, who may respond to something unexpected and fun, especially from Kellogg. I experimented with Sharpie illustrations, and the client loved the direction.

Below are pieces from the email campaign, print and digital ads, and illustrations from one of the takeaway items, a notebook.